This is challenging!

We officially launched last week and I've found my audience is not quick to sign up. I have teams of people trying to go out into our communities and encourage participation -- And I've found when local organizations are introduced to the idea of blogging or video blogging, they are not interested. I wonder why. I have worked with a group of people to try and create an opportunity for the community to feel involved. A place where candidates could go to see where the conversations are headed. But so many people are turned off by the idea immediately.I'd love to hear opinions on how to get people interested and driven to collaborate, write, share and communicate online.