Meet Jen Lee Reeves
My success comes from years of working as a journalist and digital strategist. But what makes me different than most digital experts is I have experience launching my own nonprofit, Design With Us, and collaborating with major brands to make a big impact in the world. My career has flourished in part because of the passion and energy I give to my family and communities.
Just Right Strategy is an evolution of my career. I have always focused my work on making a positive impact.
I am a former journalism professor who became the organizational social media trainer at AARP. I have trained and guided strategy from the C-Suite to the state volunteer. My work evolved into developing and training digital strategies for organizations of all sizes - from large nonprofits to universities to for-profit businesses.
As my career grew, I was personally motivated to learn how to build community and raise awareness on a national level with my daughter, Jordan. Together, we grew Design With Us from a blog into a nonprofit. As the executive director, I directed the organization to launch design workshops across the United States and even in Bogotá, Colombia. The organization is currently supporting the growth of a youth consultancy and helping incubate concepts developed by disabled youth.
Jordan and I authored a middle-grade book through two Simon & Schuster imprints: Aladdin and Jeter Publishing. BORN JUST RIGHT the book launched June 4, 2019. I know how a small idea can develop into a national awareness campaign. Jordan and I work together to change perceptions about physical disabilities. And it’s working. Together, we consulted Mattel’s Barbie Team to help launch a Barbie doll that uses a prosthetic leg. Our work made an international impact. We were even caught in action during episode one of Marvel’s Hero Project on Disney+ (which was taken off the platform in 2023).
