Getting the audience to interact
I am constantly looking for ways for my web crew to interact with our audience online. For the last week I've encouraged the KOMU-TV audience to submit photos that show how they are Mizzou fans. I've only gotten 10 or fewer pictures. But today was amazing. A terrible explosion happened in the state capital. A tanker full of explosive fuel blew up, killing the driver. The explosion damaged a bridge and knocked out a lot of the city's power. People who were nearby and far away started taking pictures. A viewer who was really close to the scene emailed us photos - Amazing photos of the devastation. Other people joined in and shared their perspective. It ended with this slideshow. We've had more than 870 views in the last four hours. For a small market, it's amazing.
**Update - That slideshow ended up getting more than 2,000 views in one night. Pretty darn cool.**